At True North Performance Solutions, we believe in the power of discipline, hard work, and strategic thinking to drive real results for small businesses.

Founded by Rob Shepherd, a veteran with deep roots in North Idaho, True North was built on a foundation of service, integrity, and measurable impact. We specialize in helping small businesses across the Inland Northwest strengthen their operations, improve workforce performance, and achieve sustainable growth.

Rob’s background spans a distinguished military career with the U.S. Air Force and U.S. Army, where he honed his skills in training, evaluation, and organizational leadership. Transitioning to the federal sector, Rob spent over a decade leading major training and performance initiatives for the Department of Veterans Affairs, Department of the Navy, and other agencies — experience that now shapes the hands-on, practical solutions we offer our clients.

At True North, we don’t believe in cookie-cutter advice or flashy trends. We deliver data-driven, evidence-based strategies tailored to the real challenges small businesses face today — whether that’s refining processes, developing employee skills, or aligning operations with long-term goals.

Proudly based in North Idaho, we are committed to helping businesses in our community and beyond find their True North — the direction that leads to measurable growth, stronger teams, and lasting success.